OUR STORY
420247Errday is dedicated to offering trendy and unique fashion pieces for individuals who want to stand out. Our purpose is to inspire confidence through style. With a vision to redefine fashion norms, we strive to provide a diverse range of high-quality clothing. Our mission is to empower individuals to express themselves through fashion.
OUR
HISTORY
420247Errday was born in Gombak, Batu Caves, Selangor, Malaysia, in late May 2024, thanks to two passionate trailblazers: Frecks and Ums.
Bound by their passion for streetwear and cannabis culture, Ums, a Malaysian of Indian descent, experienced in fashion and branding, teamed up with Frecks, who brings a Jamaican and High Life flair to the table. Together, they amalgamated the brand, brainstormed the designs that celebrate their cultural roots, crafting a dope collection of tees featuring iconic strain names.
Even though they faced some bumps in the road, these two hustlers made a promise to build their dream brand. With Frecks on management duty to back the vision and Ums steering the business ship and creative direction, 420247Errday has transformed into a rising star, known for its dank designs and dope vibes.
We’re all about promoting a High Life and Higher Fashion while establishing a strong digital presence in the marijuana and street culture scene. Join us on this journey as we elevate the game, one fresh piece at a time!
PURPOSE
To educate and inspire our community about the positive aspects of cannabis culture while providing a platform for self-expression through fashion, and to make a positive impact on both our community and the planet through sustainable practices.
VISION
To be the leading streetwear brand that authentically represents cannabis culture, empowering individuals to express their unique identities and lifestyles through stylish, sustainable fashion. We envision a world where cannabis is embraced as a source of healing and creativity, celebrated through art and community.
MISSION
To revolutionize the perception of cannabis through innovative streetwear that blends style, sustainability, and social consciousness, fostering a vibrant community that promotes inclusivity and responsible cannabis use.
OUR VALUES
At 420247Errday, we are guided by our core values of Empowerment, Responsibility, Resilience, Diversity, Artistry, and cultivating a Youthful Spirit. These principles shape our mission to celebrate cannabis culture through bold fashion, fostering a strong sense of community and encouraging individuals to express their unique identities.
We believe in creating a positive impact while promoting inclusivity and creativity in everything we do.
Empowerment
We empower you to express your true self and celebrate your connection to cannabis culture through our fresh fashion.
Diversity
We celebrate every shade of you! Our brand thrives on inclusivity, creating a welcoming space where everyone, no matter their background, can feel at home.
Responsibility
We’re all about promoting responsible cannabis use and sustainable practices in our production. We’re making sure our impact is positive for the community and the planet.
Artistry
Creativity flows through our veins! We encourage artistic expression, designing unique and innovative pieces that resonate with your vibe and style.
Resilience
We adapt and thrive! Just like the cannabis plant, we embrace resilience, overcoming challenges and growing stronger as a brand and community.
Young
We keep it fresh! With a focus on the next generation, we embrace a youthful spirit, bringing energy and excitement to everything we do.